stickability

made to stick: why some ideas survive and others die. heath, c. & d. (2007)
i read this last year and:
1. i totally recall the book cover,
2. the authors' photograph is familiar, and
3. the innards of the book are a foggy mystery, BUT
4. i remember it was an enjoyable read.

which leads to the following:
1. effective jacket,
2. not so sticky book huh?, and
3. it's a good thing we can google the synopsis.

time is a remarkably effective filter for sifting the straw from the wheat. perhaps we should only review books after a cooling off period.