these, i figure, are a major business strategy. they span the ages from elementary school to college and run the gamut from office supplies to cars. elementary school. stationery. college. cars. with electronics appliances accessories and furniture thrown in. possibly a sailboat or two.
the july/august back to school custom represents the pinnacle of the merchandiser's arts. a date on the calendar at the end of summer becomes a rite of passage becomes a package of absolute essentials becomes a national occasion becomes a developmental milestone.
office depot advertisement
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