a series of unfortunate names

some things i cannot imagine myself purchasing, on account of their haplessly unprepossessing monikers:

sunbeam heaters

lenovo computers

young chang pianos
iwc watches

qq autos

one has to admit that these names sound at once vapid and vacuous which reflects rather badly on my shallowness but they nevertheless do not exactly inspire great confidence that the heater will not short circuit within an hour, for example. what's in a name, we like to say. plenty, that's what. if you ask me, a toyoda's brakes are more likely to fail than a toyota's.